For its 2023 edition, Lucca Comics & Games linked with TikTok as its official entertainment partner, with a strong presence in the area (a wonderful pavilion in Casa del Boia) and a direct involvement in the production of content on the platform itself.

We created a tabletop experience specifically designed to evoke the typical dynamics of the social media and its main characteristics. The result was a cross - media board game, to be played with the support of social features, which was then donated to a small group of content creators. The game is simultaneously a memorabilia of the event and a tool for generating new content, as well as a vehicle for spreading the “nerd” culture that Lucca Comics & Games fosters every year.